Card Factory plc operates as a specialist retailer of greeting cards in the United Kingdom. It operates through two segments, Card Factory and Getting Personal. The company designs, sources, prints, warehouses, produces, distributes, and sells greeting cards, dressings, balloons, and gifts. It also provides cards for various occasions; and online personalized cards and gifts. The company offers its products through various retail locations, as well as through its websites, such as cardfactory.co.uk and gettingpersonal.co.uk. It operates approximately 1,020 Card Factory stores; and 4 franchise stores. Card Factory plc was founded in 1992 and is headquartered in Wakefield, the United Kingdom.