Mapspeople A/S operates as a subscription-based Software-as-a-Service company that focuses on mapping and navigation. The company operates through three segments: Google Maps, MapsIndoors, and Other Subscription. It offers MapsIndoors, an indoor mapping platform, which helps corporate offices to optimize resource utilization, assisting guests navigate to their seats at stadiums, displaying vacant parking lots, or avoiding long queues. The company also provides Google Maps licenses and services for companies wishing to integrate Google Maps in their own products, websites, apps, or business systems, as well as its sales force supports customers from their Google Maps setup. Its products are used in various industries, which include convention centers, stadiums, corporate offices, hospitals, retail facilities, airports, and universities. The company was founded in 1897 and is headquartered in Norresundby, Denmark.