NEW ART HOLDINGS Co., Ltd. offers bridal jewelry products. The company offers engagement rings and wedding rings under the Ginza Diamond Shiraishi and Excelco Diamond brands. It also rents tiaras; and offers fashion jewelry products and life support services. In addition, the company operates an esthetic salon; sells paintings; and provides sports-related services. It operates stores in Japan, Taiwan, and internationally. The company was formerly known as New Art Co., Ltd. and changed its name to NEW ART HOLDINGS Co., Ltd. in October 2018. NEW ART HOLDINGS Co., Ltd. was incorporated in 1966 and is headquartered in Tokyo, Japan.