Midsona AB (publ) develops, produces, and markets organic products, consumer health products, and health foods in Sweden, Denmark, Norway, Finland, Germany, France, and Spain. It offers plant-based foods, including nuts, kernels, dried fruits, and berries under the Earth Control brand; dried fruits, nuts, oils, spices, fruit cream, muesli, rice, and pasta, as well as hair and body care, and vegan face care products under the Urtekram brand name; rice, cereal flakes, dried fruits, nuts, and other products under the Davert brand; and cooking and baking, such as oils, grains, pasta, bouillon, and various flour under the Kung Markatta brand name. The company also provides organic and plant-based foods comprising grains, flakes, seeds, vegetables, pasta, and rice under the Happy Bio brand; corn and rice cakes, teas, and dietary supplements under the Friggs brand name; vegetable proteins, including fresh plant-based products under the Vegetalia brand; roasted grain and cereals under the Celnat brand name; and organic and bio-dynamic products, such as breads, beverages, cold cuts, dinner accessories, pasta sauce, pesto, oils, sugar, syrup, nuts, seeds, flour, and tea under the Helios brand name. It sells its products through online and retail channels in pharmacies, grocery trade, food service, healthfood stores, and other specialist retailers and sales channels. The company was founded in 1892 and is headquartered in Malmö, Sweden.