Better Choice Company 

$1.57
78
+$0.13+8.72% Tuesday 20:00

Statistics

Day High
2.12
Day Low
1.97
52W High
7.15
52W Low
1.45
Volume
54,645
Avg. Volume
141,105
Mkt Cap
0
P/E Ratio
-
Dividend Yield
-
Dividend
-

Earnings

26AugExpected
Q3 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Q1 2025
Q2 2025
-4.84
-2.23
0.37
2.98
Expected EPS
N/A
Actual EPS
N/A

Financials

-0.48%Profit Margin
Unprofitable
2019
2020
2021
2022
2023
2024
34.98MRevenue
-168,000Net Income

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Competitors

This list is an analysis based on recent market events. It's not an investment recommendation.
Freshpet
FRPT
Mkt Cap2.91B
Freshpet, Inc. specializes in natural and fresh pet foods, directly competing with Better Choice's focus on health-oriented pet nutrition products.
Chewy
CHWY
Mkt Cap11.2B
Chewy, Inc. offers a wide range of pet foods and supplies, including health-centric options that compete with Better Choice's product offerings.
Petco Health and Wellness Co
WOOF
Mkt Cap762.07M
Petco Health and Wellness Company, Inc. provides a broad range of pet health and wellness products and services, directly competing across several of Better Choice's product lines.
Petmed Express
PETS
Mkt Cap49.01M
PetIQ, Inc. offers veterinary and wellness products, competing with Better Choice in the pet health and wellness sector.
Trupanion
TRUP
Mkt Cap1.11B
Trupanion, Inc. provides pet insurance, which complements its range of pet health products, positioning it as a competitor in the broader pet health market.
Zoetis
ZTS
Mkt Cap51.98B
Zoetis Inc. is a global animal health company offering medications and vaccinations for pets and livestock, competing in the pet health sector.
Elanco Animal Health
ELAN
Mkt Cap11.47B
Elanco Animal Health Incorporated operates in the pet health industry, offering products that compete with Better Choice's health and wellness products.
Idexx Laboratories
IDXX
Mkt Cap45.35B
IDEXX Laboratories, Inc. specializes in pet healthcare diagnostics, competing indirectly by contributing to the overall pet health ecosystem.
ProShares Pet Care
PAWZ
Mkt Cap0
ProShares Pet Care ETF (PAWZ) invests in a range of companies within the pet care industry, including those directly competing with Better Choice in pet health and nutrition.

About

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.
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CEO
Mr. Kent Cunningham
Employees
20
Country
US
ISIN
US08771Y2046

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FAQ

What is Better Choice Company stock price today?
The current price of BTTR is $1.57 USD — it has increased by +8.72% in the past 24 hours. Watch Better Choice Company stock price performance more closely on the chart.
What is Better Choice Company stock ticker?
Depending on the exchange, the stock ticker may vary. For instance, on exchange Better Choice Company stocks are traded under the ticker BTTR.
Is Better Choice Company stock price growing?
BTTR stock has risen by +0% compared to the previous week, the month change is a +0% rise, over the last year Better Choice Company has showed a +38.2% increase.
What is Better Choice Company revenue for the last year?
Better Choice Company revenue for the last year amounts to 34.98M USD.
What is Better Choice Company net income for the last year?
BTTR net income for the last year is -168,000 USD.
How many employees does Better Choice Company have?
As of April 08, 2026, the company has 20 employees.
In which sector is Better Choice Company located?
Better Choice Company operates in the Consumer Staples sector.
When did Better Choice Company complete a stock split?
The last stock split for Better Choice Company was on April 30, 2025 with a ratio of 1.35:1.
Where is Better Choice Company headquartered?
Better Choice Company is headquartered in Tampa, US.