TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changes its name to TRUBAR Inc. in May 2025. TRUBAR Inc. is headquartered in Toronto, Canada.
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CEO
Mr. J. R. Kingsley Ward B.A., B.Com.
Employees
35
Country
Canada
ISIN
CA82888R1055
Listings
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FAQ
What is Simply Better Brands stock price today?▼
The current price of SBBC.V is C$0.92 CAD — it has decreased by -3.16% in the past 24 hours. Watch Simply Better Brands stock price performance more closely on the chart.
What is Simply Better Brands stock ticker?▼
Depending on the exchange, the stock ticker may vary. For instance, on exchange Simply Better Brands stocks are traded under the ticker SBBC.V.
Is Simply Better Brands stock price growing?▼
SBBC.V stock has risen by +0% compared to the previous week, the month change is a +0% rise, over the last year Simply Better Brands has showed a -7.07% decrease.
What is Simply Better Brands revenue for the last year?▼
Simply Better Brands revenue for the last year amounts to 106.72M CAD.
What is Simply Better Brands net income for the last year?▼
SBBC.V net income for the last year is -28.72M CAD.
How many employees does Simply Better Brands have?▼
As of April 14, 2026, the company has 35 employees.
In which sector is Simply Better Brands located?▼
Simply Better Brands operates in the Health & Wellness sector.
When did Simply Better Brands complete a stock split?▼
The last stock split for Simply Better Brands was on March 02, 2021 with a ratio of 4:1.
Where is Simply Better Brands headquartered?▼
Simply Better Brands is headquartered in Toronto, Canada.