Alpha Group operates as an animation and entertainment company in China and internationally. The company engages in the content design and production; film and television broadcasting and distribution; and IP licensing and animation film businesses. It also designs, develops, manufactures, and sells IP and category toys; develops and sells baby products; develops and operates mobile games; and manages theme parks. The company was formerly known as Guangdong Alpha Animation and Culture Co., Ltd. and changed its name to Alpha Group in March 2016. Alpha Group was founded in 1993 and is headquartered in Guangzhou, China.