L'azurde Company for Jewelry, together with its subsidiaries, produces, manufactures, forms, and forges golden wares, jewelry, precious stones, and golden alloys. It operates in Wholesale and Retail segments. The company also distributes glasses, watches, accessories, pens, perfumes, and leather products; and manages franchises and trademarks, as well as exports gold wares, alloys, and silver. In addition, the company engages in the trading of gold and silver products, pearls, and precious stones. It primarily operates in the Kingdom of Saudi Arabia, Egypt, the United Arab Emirates, Kuwait, the Sultanate of Oman, and Qatar. The company was founded in 1980 and is headquartered in Riyadh, the Kingdom of Saudi Arabia.