NanJi E-Commerce Co., LTD, headquartered in Shanghai, China, operates primarily by offering brand licensing services and mobile-focused digital marketing solutions across the country. The company's extensive product portfolio encompasses a wide array of consumer goods, including apparel for men, women, and children, along with intimates, footwear, and leather products. They also supply various home furnishings, such as textiles and bedding, as well as travel accessories, eyewear, timepieces, and stationery. Moreover, their offerings span broader lifestyle categories, including culinary items, housing-related products, transportation solutions, educational materials, and entertainment goods. In addition to these ventures, NanJi E-Commerce is involved in financial factoring services and managing platform services for industrial parks. The enterprise was founded in 1998 and previously operated under the name Jiangsu Xinmin Textile Science & Technology Co., Ltd. before officially adopting its current name in March 2016.