Shanghai Metersbonwe Fashion and Accessories Co., Ltd. operates throughout the People's Republic of China, handling the complete lifecycle of casual apparel, from initial research and design to manufacturing and market distribution. The enterprise further expands its reach by engaging in franchisee network activities. Its varied product lines are available under distinct brand names, including Metersbonwe, ME&CITY, MooMmoo, Me&City Kids, and CH'IN. Founded in 1933, the company maintains its headquarters in Shanghai, China.