Global Top E-Commerce Co., Ltd. operates extensively in the cross-border e-commerce arena, serving markets across the United States, Canada, the United Kingdom, Germany, Russia, France, and Spain. The company markets a wide variety of goods, including clothing, electronic devices, products for mothers and babies, beauty and health care items, and food. These offerings are distributed through its own direct-to-consumer online platforms, such as Gearbest and Zaful, in addition to various external third-party marketplaces. The enterprise, established in 1995, was previously known as Shanxi Baiyuan Trousers Chain Management Co., Ltd. before officially changing its name to Global Top E-Commerce Co., Ltd. in June 2015. Its corporate base is situated in Taiyuan, People's Republic of China.