Forside Co., Ltd. functions as an investment holding company with diverse operations across several sectors. Its activities encompass the design, production, and sale of prizes specifically for amusement machines, including popular crane games. The company also provides real estate services, such as rental guarantees and comprehensive property administration. Furthermore, Forside manages mobibook, its dedicated e-book distribution platform, and engages in the event business by exhibiting and selling various content at large commercial venues throughout different regions. The firm, headquartered in Tokyo, Japan, was established in 2000 and was known as SmartEbook.com Co., Ltd. until its name was changed to Forside Co., Ltd. in April 2015.