Established in 2014 and based in Tokyo, Japan, THECOO Inc. specializes in the creation and management of fan community platforms. Key services include Fanicon, a membership-based mobile application designed to cultivate engagement between fans and their preferred "icons." The company further extends its reach through Studio Coup, an agency dedicated to game commentator influencers; iCON Suite, a platform for assessing influencer value; and iCON CAST, which facilitates connections between YouTubers and businesses. Additionally, THECOO manages influencer marketing campaigns through RIPPLY and provides online advertising consultation.