Joy Industrial. 

Joy Industrial Co., Ltd., a Taiwanese enterprise, specializes in the comprehensive research, development, manufacturing, sales, and global distribution of bicycle components. Their product portfolio features premium hubs and wheels, alongside specialized hubs crafted for road, mountain, BMX, and carbon fiber bicycles. Beyond these core cycling parts, the company's diverse offerings extend to general transportation equipment and spare parts, various hardware items, and motor controllers for transportation machinery. Their manufacturing expertise also covers precision stamping dies, molds, flywheels, and transmission components, as well as specific products like carbon fiber coated molds and heating-formed bicycles with their related accessories. The company markets its products under the well-known Joytech and Novatec brands. Established in 1971, the company originally operated as Jiuyu Industry Co., Ltd. before officially adopting its current name, Joy Industrial Co., Ltd., in January 2010. Its operations are headquartered in Taichung, Taiwan.