Shanghai Xinhua Media. A 

Shanghai Xinhua Media Co., Ltd. operates within China's diverse cultural media sector. Its core activities include the publication and distribution of a wide array of educational materials, such as textbooks for primary, secondary, and vocational schools, as well as kindergarten books. The company also circulates newspapers and magazines. Beyond publishing, it manages a network of retail bookstores and oversees the Xinhua Yicheng book collection platform. Furthermore, its business scope extends to e-commerce and advertising agency services. Additionally, the company is involved in the issuance and acceptance of prepaid cards. Shanghai, China, serves as the location for its principal base of operations.