Xinhua Winshare Publishing and Media Co., Ltd. engages in the publishing and distribution businesses in the People's Republic of China. The company operates through two segments, Publication and Distribution. The Publication segment publishes books, newspapers, periodicals, audio-visual products, and electronic products; provides printing services; and supplies printing materials. The Distribution segment provides textbooks, educational informatization, and educational equipment for primary and secondary schools, teachers, and students; retailing, distribution, and online sales of publications. The company provides intellectual property services; logistics business services; involved in wholesale and retail of pre-packaged of goods; import and export business; property leasing; accommodation and catering business; exhibition and conferences services; and advertising agency and leasing businesses. Further, the company engages in project investment and management; and organizing and planning cultural and art exchange activities. Additionally, it offers computer software development and system services; business consulting; film and television program production and distribution; and digital content. It provides its services through multi-scenario online and offline reading service systems, including website, cloud store, third-party and content e-commerce platforms, and offline distribution channels. The company was formerly known as Sichuan Xinhua Winshare Chainstore Co., Ltd. and changed its name to Xinhua Winshare Publishing and Media Co., Ltd. in 2010. The company was incorporated in 2005 and is headquartered in Chengdu, the People's Republic of China.