Founded in 1976 and based in Chiayi, Taiwan, Her Chee Industrial Co., Ltd. specializes in the production and sale of a wide array of specialized vehicles, marketed primarily under their ADLY moto brand. Their comprehensive product range features all-terrain vehicles (ATVs) for utility, recreational sports, and agricultural purposes, as well as mini cars, scooters, go-karts, and electric bikes. Furthermore, the company manufactures engines and associated components. Her Chee Industrial Co., Ltd. not only serves the Taiwanese market but also engages in significant international export activities.