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Novarese, Inc. operates extensively in the wedding and hospitality industries, both domestically in Japan and across international markets. The company delivers a full spectrum of wedding services, covering everything from initial venue guidance and detailed event planning to culinary and gift selections, and flawless day-of coordination. It also manages dress boutiques under the NOVARESE and ECRUSPOSE brands, which offer sales and rentals of wedding gowns, tuxedos, traditional Japanese clothing, and attire for wedding guests. Furthermore, Novarese runs wedding banquet halls and a chain of restaurants. Supporting these core activities, the company provides floral design, alongside professional photography and videography for matrimonial ceremonies, corporate functions, and other special gatherings. Additional services include the WEDO system for marriage preparation support, curating gifts for the bridal couple and their guests, and broader business support solutions. The firm's advertising agency division provides comprehensive services, encompassing creative planning, visual content production, graphic design, promotional tool development, media buying, and the planning and management of PR events. Founded in 2000, the company was initially known as Workaholic Co., Ltd. until its rebranding to Novarese, Inc. in December 2002. Its headquarters are situated in Chuo, Japan.