Soder Sportfiske AB 

Söder Sportfiske AB (publ) operates in Sweden as a retailer specializing in equipment for sport fishing enthusiasts. The company provides a comprehensive selection of items, including essential gear like fishing rods, lures, and reels, alongside tools, apparel (caps and clothing), and branded accessories such as stickers and measuring decals. These products are offered under their proprietary brand names: Söder Tackle, Söder Sportfiske, Söder Custom, and Eastfield Lures. Sales are conducted through a network of e-commerce sites, specifically Sportfiskeprylar.se, Sportfishtackle.com, and Sportfishtackle.de, in addition to a physical retail store. Founded in 2004, Söder Sportfiske AB (publ) is headquartered in Årsta, Sweden.