Aston Martin Lagonda Global Holdings plc is an international company dedicated to the design, development, manufacturing, marketing, and distribution of premium sports cars, primarily under its iconic Aston Martin and Lagonda brands. Its business activities also include the provision of parts, vehicle servicing, and participation in various brand-building and motorsport ventures. The firm distributes its automotive products globally through a comprehensive network of authorized dealers. Additionally, it has forged a strategic technology partnership with Mercedes-Benz AG. The company was founded in 2018 and its primary headquarters are situated in Gaydon, United Kingdom.