Asahi. 

Asahi Co., Ltd. specializes in the retail of cycling equipment, offering bicycles, components, and associated gear. The company also provides essential support services, including maintenance and repair. Throughout Japan, it operates a comprehensive network of approximately 450 dedicated 'Cycle Base Asahi' retail stores. In addition to its physical locations, Asahi manages an online presence via three e-commerce sites: its own Networking Store, Cycle Mall Yahoo, and Cycle Mall Rakuten Ichiba. The company was founded in 1949 and is headquartered in Osaka, Japan. It was formerly known as Asahi Gangu before officially changing its name to Asahi Co., Ltd. in May 1992.