adidas AG, along with its affiliated businesses, operates internationally in the conceptualization, creation, distribution, and promotion of athletic and sports-inspired lifestyle merchandise. Its diverse product line, exclusively under the well-known adidas brand, features footwear, apparel, and various accessories like bags and balls. The company markets its offerings through multiple channels: around 2,200 company-owned retail outlets, dedicated mono-branded franchise stores, in-store concessions, wholesale arrangements, and its online sales platform. Established in 1920, the firm was previously known as adidas-Salomon AG until it officially changed its name to adidas AG in June 2006. Its central corporate offices are located in Herzogenaurach, Germany.