Adidas AG is a global enterprise that conceptualizes, produces, disseminates, and promotes a broad spectrum of athletic and sports-inspired lifestyle goods. Operating under the prominent adidas brand, its product line includes footwear, clothing, and various accessories and gear, such as bags and sports balls. The company's products are sold through a diverse network comprising approximately 2,200 proprietary retail outlets, exclusive franchise stores, in-store concessions, widespread wholesale partnerships, and its digital e-commerce channels. Established in 1920 and headquartered in Herzogenaurach, Germany, the corporation was previously identified as adidas-Salomon AG until its official renaming to adidas AG in June 2006.