Alpha Services and Holdings S.A., along with its affiliated companies, delivers a comprehensive array of banking and financial services and products to individuals, professionals, and corporate clients across Greece and internationally. The organization's operations are segmented into Retail Banking, Corporate Banking, Asset Management and Insurance, Investment Banking and Treasury, South Eastern Europe, and various other categories. Its extensive offerings include a variety of deposit accounts such as savings, current, and checking facilities, in addition to investment instruments like term deposits, repurchase agreements, and swaps. Lending products span mortgage and consumer loans, working capital provisions for businesses, corporate credit, and letters of guarantee. The company also provides both debit and credit card services. Furthermore, it offers leasing and factoring solutions, wealth management, and insurance policies. Its engagement in capital markets involves stock exchange services, financial advisory, and brokerage. Investment banking services, interbank market dealings, and securitization transactions are also key components of its operations. Customers benefit from convenient mobile and web banking platforms. Beyond core financial activities, the group is involved in real estate administration and hotel services. By December 31, 2021, the institution managed a network of 450 branches. Alpha Services and Holdings S.A. was founded in Athens, Greece, in 1879.