Base 

BASE, Inc., a Tokyo-based company established in 2012, specializes in the conceptualization, development, and management of various web services throughout Japan. Its operations are structured across three primary divisions: BASE Business, PAY Business, and an Other Business segment. The company's flagship offering, simply branded as BASE, provides an intuitive platform for users to create their own online stores. Complementing this, YELL BANK functions as a financial service designed to help merchants on the BASE platform secure funding. For developers, BASE, Inc. delivers PAY.JP, a robust online payment gateway enabling the integration of credit card processing into web applications and e-commerce sites. Additionally, it offers PAY ID, a convenient shopping service that simplifies transactions across all online shops powered by BASE.