Beter Bed Holding N.V. operates as a retail- and wholesale organization in the bedroom furnishing sector. It offers beds, box springs, mattresses, bed bases, and bed textiles to consumers through its retail stores and web shops, as well as provides home delivery services. As of December 31, 2020, the company operated 151 stores under the Beter Bed, Beddenreus, and Sängjätten brands. It also markets a range of sleeping systems under the M line, Wave, Iconic, and Maxi brands through international wholesale network, and B2C, B2B, and B2B2C channels. The company operates in the Netherlands, Belgium, and Sweden. Beter Bed Holding N.V. was founded in 1981 and is headquartered in Uden, the Netherlands.