The Innovator U.S. Equity Buffer ETF (BMAY) aims to replicate the performance of the SPDR S&P 500 ETF Trust (SPY), offering potential gains up to a specific, predefined maximum. Simultaneously, it provides a protective cushion for investors, shielding them from the initial 9% of any losses incurred over its designated outcome period. This ETF is suitable for long-term investment, as its features, including its upside potential and downside protection, refresh at the conclusion of each outcome period, which occurs approximately once per year.