Hugo Boss AG, along with its group entities, operates globally, providing an extensive array of clothing, footwear, and fashion accessories tailored for both men and women. The company also broadens its product portfolio through licensed merchandise, encompassing items such as fragrances, eyewear, watches, children's apparel, and specialized gear for equestrian and cycling activities. These products are marketed and retailed under the prominent BOSS and HUGO brands, reaching consumers through a diverse network that includes standalone boutiques, in-store concessions, factory outlets, multi-brand stores, franchise partnerships, online retailers, and various distribution channels. Established in 1924, Hugo Boss AG is headquartered in Metzingen, Germany.