Dutch Bros is the third-largest specialty coffee chain in the US, generating $2.2 billion in systemwide sales across 1,136 stores in 2025. The firm derives the bulk of its revenue from selling coffee, energy drinks, and other beverages to customers at its company-owned units, which account for 92% of total revenue. The remainder is derived from royalties, fees, and product sales to franchisees (32% of the shop mix) as well as license fees from the sale of branded products. Dutch Bros' model emphasizes friendly service and speed at its predominantly drive-thru locations, mainly in the Western and Southern US regions.