The Character Group plc specializes in the design, development, and distribution of a diverse range of toys, games, and novelty items, serving markets across the United Kingdom and internationally. The company markets its extensive product portfolio through well-known brands, including Goo Jit Zu, Peppa Pig, Pokémon, Little Live Pets, Shimmer 'n Sparkle, Treasure X, Instaglam, Mashems, Teletubbies, and Ben & Holly's Little Kingdom. Beyond its primary focus on playthings, it also manages the import and distribution of various gift products, alongside strategic investments in real estate. The Character Group plc was established in 1991 and is headquartered in New Malden, United Kingdom.