Catena Media plc, along with its various subsidiaries, specializes in generating customer leads and offering associated services for businesses operating online casino, sports betting, and financial trading platforms. The company segments its activities into three main divisions. The Casino segment creates engaging content, provides market insights, and facilitates offers to connect individuals interested in games like slots, poker, and blackjack with selected online platform providers. The Sports segment publishes targeted information, including detailed backgrounds on teams, athletes, and events, aimed at informing enthusiasts of sports, fantasy sports, and esports betting to help them choose appropriate deals from online operators. The Financial Trading segment delivers content related to investing in markets such as stocks, foreign exchange, and digital currencies. Catena Media achieves this by owning and developing a network of websites and media platforms, attracting visitors through a combination of organic traffic and paid marketing strategies. Founded in 2008 and headquartered in Gzira, Malta, the company has a global reach, operating across Africa, Asia, the Middle East, Europe, Latin America, North America, and Oceania.