eHealth, Inc. operates a digital health insurance marketplace within the United States, dedicated to engaging consumers, educating them, and simplifying the health insurance enrollment process. Its operations are categorized into two main divisions: Medicare offerings, and policies tailored for individuals, families, and small enterprises. Through its sophisticated digital platforms, eHealth organizes and presents comprehensive health insurance data, empowering individuals, families, and small businesses to thoroughly research, analyze, compare, and ultimately acquire a diverse range of health insurance plans. This online marketplace grants consumers access to a vast array of insurance products from various health carriers. These include options such as Medicare Advantage, Medicare Supplement, Part D prescription drug plans, individual and family coverage, small business policies, and various ancillary health insurance products. The company promotes these health plans across its proprietary web platforms, such as eHealth.com and Medicare.com, alongside engaging with a network of strategic marketing partners. Beyond its primary marketplace functions, eHealth, Inc. also licenses its unique e-commerce technology to health insurance providers, facilitating their online marketing and distribution efforts. Furthermore, it provides services including digital sponsorship, advertising placements, and lead generation. Founded in 1997, eHealth, Inc. maintains its headquarters in Santa Clara, California.