Evoke plc, along with its group entities, delivers a broad spectrum of online betting and gaming offerings to markets including the United Kingdom, Ireland, Italy, Spain, and numerous international locations. The organization segments its operations across Retail, UK Online, and International divisions. Core activities involve running gaming machines and providing diverse digital entertainment like sports betting, casino games, poker, and other virtual gaming products, alongside traditional telephone betting services. The company's extensive portfolio operates under well-recognized names such as William Hill, 888casino, 888poker, 888sport, Mr Green, William Hill Vegas, SI Casino, and SI Sportsbook. Established in 1997, the company, formerly 888 Holdings plc, adopted the name Evoke plc in May 2024 and maintains its headquarters in Gibraltar.