Elumeo 

elumeo SE, together with its subsidiaries, is primarily engaged in the crafting and retail of gemstone-adorned jewelry. The company manages the full value chain, encompassing design, procurement, and distribution of jewelry, associated goods, and loose precious stones. These products are marketed under recognized brand names including Juwelo, AMAYANI, Rocks & Co., and New York Gemstones. elumeo SE reaches its customer base through diverse digital distribution avenues, such as broadcast television, online portals, smart TV apps, and mobile applications. Moreover, products are sold through home shopping television networks and e-commerce sites across Germany, Italy, France, the Netherlands, Spain, Belgium, and the United Kingdom. Established in 2008, elumeo SE operates from its headquarters in Berlin, Germany, having previously been known as Atrium 66. Europäische VV SE until its name change in July 2014.