Globrands Ltd. operates predominantly within Israel, where it is involved in the procurement, supply, promotion, and retail of a varied selection of goods, including tobacco products, foodstuffs, and sweets. The company's portfolio includes well-known cigarette brands like Camel, Winston, and LD, as well as an array of other tobacco items from brands such as Kent, Pall-Mall, Vogue, Rothmans, and Lucky Strike. Serving primarily retail establishments and major international corporations, the firm was established in 2000 and has its corporate headquarters situated in Tel Aviv, Israel.