Generation Alpha 

Generation Alpha, Inc., established in 2007 and headquartered in Upland, California, is dedicated to the comprehensive creation and production of equipment for indoor plant cultivation. Operating both domestically within the United States and on an international scale, the company's offerings span research, design, development, and manufacturing processes. Its product range features a diverse array of horticulture lighting solutions, including digital ballasts, a selection of high-intensity discharge (HID) lamps such as metal halide, mercury vapor, and high-pressure sodium types, and advanced LED lighting systems known for their reduced heat output. Additionally, Generation Alpha supplies essential supplementary gear, such as a digital lighting controller for precise temperature management, various reflectors, and other high-intensity lighting accessories, alongside a full line of plant nutrients and fertilizers. The company primarily caters to commercial and retail cannabis cultivators in both the medical and adult-use recreational sectors, along with distributors and general retailers. Its market outreach is multifaceted, involving direct sales, distribution through partners to hydroponic retail outlets, direct client interactions, and a comprehensive digital strategy encompassing email marketing, social media engagement, and online e-commerce platforms. Traditional promotional efforts also include advertising in trade magazines, participation in industry trade shows, and collaborative cross-promotional initiatives. Generation Alpha, Inc. previously operated under the name Solis Tek Inc.