Hillcrest Energy Technologies Ltd. operates with a dual business focus. Primarily, the company is engaged in the entire lifecycle of oil and gas, encompassing the sourcing, discovery, development, and extraction of hydrocarbon reserves across North America, specifically in Canada and the United States. A notable asset in its portfolio is the option to acquire a substantial 75% working interest in the West Hazel field, a key petroleum property located within Saskatchewan's Western Canadian Sedimentary Basin. Secondly, Hillcrest is actively committed to the advancement and market introduction of sustainable energy solutions in both Canadian and European territories. Established in 2006 and headquartered in Vancouver, Canada, the company underwent a rebranding in April 2021, changing its name from Hillcrest Petroleum Ltd. to its current designation to better reflect its evolving strategic direction.