Humble Group AB 

Humble Group AB (publ), founded in 2009 and based in Stockholm, Sweden, specializes in developing and marketing sugar reduction solutions for the food, beauty, and health markets within Sweden. The company maintains an extensive product catalog addressing a broad spectrum of consumer needs, encompassing oral care, baby and feminine hygiene items, bath and body products, and household cleaning supplies. Its portfolio further extends to include cosmetics, general beauty and wellness goods, as well as specialized medical devices and dermatological products. For the health and fitness market, Humble Group offers athletic apparel, equipment, nutritional supplements, and sports nutrition. The food division presents a wide selection, featuring chocolates, sugar confections, sauces, jams, and syrups. Additionally, its range includes plant-based gums and lozenges, various sweets, organic pantry staples, natural remedies, diverse spices and spice blends, sweetened fibers, and general groceries, alongside energy bars, granolas, and candles. Functional snacks, such as protein bars and chips, performance beverages, and dietary supplements, also constitute a significant portion of its offerings. These numerous products are sold under a wide array of brands, including The Humble Co., Eco By Naty, True Gum, Wellibites, The Healthy Co, Pro! Brands, Jalofoods, Pändy, Tweek, The Eco Gang, Green Star, Vitargo, Golden Athlete, Amerpharma, Carls-Bergh Pharma, The spice house in Ljung, Grahn's Confectionery, Delsbo Candles, FancyStage, Ewalco Holding, Bayn Solution, Go Superfoods, La Praline Scandinavia, Lev Diet, Grenna Polkagriskokeri, Bars i Gråbo AB, First Class Brands of Sweden, Green Sales, Nordfood International, Beson, Marabu, Medicanatumin, and Franssons Confectionery. The organization was formerly known as Bayn Group AB (publ).