Helens International Holdings Limited, an investment holding entity, primarily focuses on managing and franchising bar establishments throughout the People's Republic of China (PRC) and Hong Kong. The company markets a range of alcoholic beverages, including spirits and various beers, alongside snacks, all under its "Helen's" brand. By April 19, 2022, it had cultivated a substantial footprint in the PRC with 859 directly operated bars, extending across 152 cities within 26 provincial-level administrative regions. Established in 2009, Helens International maintains its corporate headquarters in Shenzhen, PRC, and operates as a subsidiary of HHL International Limited.