Jupiter Fund Management Plc functions as a publicly traded entity specializing in asset management. It offers a diverse range of financial products to its clients, including collective investment schemes, alternative investment strategies (hedge funds), customized client portfolios, and multi-manager offerings. The firm's investment activities encompass public stock markets within the United Kingdom, continental Europe, and burgeoning global economies. Furthermore, it allocates capital to fixed-income instruments, fund-of-funds structures, various hedge fund strategies, and absolute return vehicles. Established in 1985, the company maintains its primary operational base in London, United Kingdom.