JNBY Design Limited, along with its various subsidiaries, operates as a prominent player in the fashion and lifestyle sector. The company specializes in the design, marketing, and sale of apparel, accessories, and home goods across the People's Republic of China and other international markets. Its diverse portfolio encompasses modern clothing, footwear, and accessories tailored for women, men, and children, alongside a selection of homeware products. These are marketed under several well-known brands, including JNBY, CROQUIS, jnby by JNBY, LESS, POMME DE TERRE, and JNBYHOME. The company boasts a significant retail presence, operating 1,956 physical stores as of June 30, 2022. Products are also made available through extensive online platforms and interactive social media marketing channels. Established in 1994, the company was initially known as Croquis Investment Limited before officially adopting its current name, JNBY Design Limited, in June 2016. Its corporate headquarters are located in Hangzhou, People's Republic of China.