Established in 1993 and headquartered in Sunny Isles Beach, Florida, Joey New York, Inc. is a company that develops and sells natural skincare and beauty products. Its operations extend across the United States and internationally, primarily managed through its subsidiary, RAR Beauty, LLC. The firm functions via two distinct divisions: Joey New York Cosmetics, and The LABB, Aesthetic Beauty Bar. The latter specifically provides cosmetic injectable services, including Botox and dermal filler treatments, aimed at reducing the appearance of unwanted wrinkles. All its offerings are marketed under the "Joey New York" brand and can be purchased from a diverse range of channels, such as retail stores, professional salons, spas, and various online beauty platforms.