New Energy One Acquisition 

Liftoff Mobile Inc is a growth and monetization engine built for the mobile app economy. Its AI-powered platform, Cortex, unifies marketing, creative, and monetization to deliver measurable performance at scale across the app lifecycle. Liftoff enables advertisers to unlock profitable user growth while helping app publishers maximize revenue with ad monetization technology. It delivers tools for user acquisition, engagement, and analytics for mobile apps, along with solutions for agencies and marketers to scale brand and performance campaigns. Additional offerings include access to audiences through SDK-direct publishers and premium ad placements, game intelligence tools through GameRefinery, and resources for building and scaling performance-driven ad creative.