Lifestore Financial Group 

LifeStore Financial Group, Inc. (LSFG) serves as a federally chartered thrift holding company, overseeing LifeStore Bank, which provides a comprehensive array of personal and business banking products and services throughout North Carolina. The company offers various deposit accounts, including checking, savings, money market accounts, and certificates of deposit. Its extensive loan portfolio covers residential mortgages, automobile loans, and home equity lines of credit, alongside commercial real estate and construction loans, investment property loans, equipment financing, working capital lines of credit, and Small Business Administration (SBA) loans. Additionally, LSFG provides credit cards. Beyond traditional banking, the company extends its services to include insurance agency products, investment and cash management solutions, and convenient online and mobile banking platforms. Established in 1939 and based in West Jefferson, North Carolina, the company rebranded from AF Financial Group to LifeStore Financial Group, Inc. in September 2009. LSFG operates as a subsidiary of AsheCo MHC, Inc.