Viaplay Group AB (publ), headquartered in Stockholm, Sweden, functions as a prominent entertainment and streaming conglomerate, with operations spanning Sweden, Norway, Denmark, Finland, the United Kingdom, the Netherlands, and other international markets. Its flagship offering, Viaplay, is an online video streaming platform that delivers a rich array of content including live sporting events, proprietary original series, compelling documentaries, feature films, and international television releases, alongside timeless classic series and engaging children's animation and programming. Additionally, the company provides Viafree, a service offering free-to-view content, and manages Viaplay Studios, a collective of production houses dedicated to creating original and animated programming. The group also operates a diverse portfolio of linear television channels, including commercial broadcaster TV3, and channels specifically tailored for young male audiences such as TV6, Viasat4, and TV3+. Other specialized channels include TV8, focusing on procedural drama; TV10, dedicated to sporting events and documentaries; TV3 PULS, which presents procedural series, culinary programs, and lifestyle content; TV3 Sport for dedicated sports enthusiasts; and TV3 MAX, showcasing comedy and drama series. Beyond television, Viaplay Group operates numerous radio stations, encompassing a broad spectrum of genres. This includes popular stations like Rix FM, Bandit Rock, Power Hit Radio, Star FM, P4 Lyden av Norge, P5 Hits, P6 Rock, P7 Klem, P8 Pop, P9 Retro, and P10 Country. Its digital audio presence extends to online platforms such as the NRJ online TV channel, the Bandit online station, and the I LIKE RADIO music service, which also features news, talk shows, and various contests. Furthermore, the company monetizes its platforms through advertising services across its television channels, radio stations, and streaming offerings. Founded in 2017, the company underwent a name change from Nordic Entertainment Group AB (publ) to Viaplay Group AB (publ) in May 2022.