Pranda Jewelry Public Company Limited engages in the production, distribution, and retail of fine jewelry. The company offers gold and silver jewelry, and brass and fashion costume jewelry products under the Prima Gold, Prima Diamond, Prima Art, Julia, Merii, and Gemondo brands. It is also involved in dormitory rental activities. The company operates retail and franchise outlets in Asia and the Middle East, as well as offers its products through department stores, chain stores, websites, TV, and catalogs. It operates 8 outlets in Vietnam and 24 outlets in Indonesia. The company was formerly known as Pranda Design Company Limited. Pranda Jewelry Public Company Limited was founded in 1973 and is headquartered in Bangkok, Thailand.