Outdoor Holding Company operates primarily within the digital marketplace sector. Its flagship asset is the GunBroker e-commerce platform, an online auction site dedicated to facilitating the legal trade of firearms, ammunition, and various hunting and shooting accessories. Beyond this core activity, the company also offers banner advertising services. Previously named AMMO, Inc., the company officially rebranded as Outdoor Holding Company in April 2025. Its corporate headquarters are situated in Scottsdale, Arizona.