Reality Racing 

Reality Racing Inc. is a nascent company primarily focused on developing and producing original television programs related to stock car racing. Its flagship series, "Reality Racing-The Rookie Challenge," combines the thrill of reality television with competitive stock car racing, broadcast throughout the United States, its territories, and Canada. The company also generates revenue through an online store, selling a diverse array of merchandise such as men's T-shirts, women's T-shirts and yoga pants, caps, beer mugs, picnic coolers, stadium blankets, and umbrellas. Formerly known as Yellowbubble.com, Inc., the organization rebranded as Reality Racing Inc. in August 2005 and operates from its headquarters in Boca Raton, Florida.