Sanrio Company, Ltd., alongside its subsidiaries, primarily focuses on the conceptualization, marketing, and sale of various social communication items, such as gifts, greeting cards, and books, to both Japanese and global markets. The company further diversifies its operations by running restaurants and engaging in the comprehensive production, promotion, and distribution of films. Additionally, its extensive portfolio includes the creation and sale of video content and DVDs, the organization and staging of musicals and live performances, intellectual property licensing, and the development and management of theme parks. This enterprise, headquartered in Tokyo, Japan, was founded in 1949.