Globally, Sonos, Inc., along with its affiliates, focuses on the creation, production, and distribution of advanced multi-room sound systems. Its portfolio encompasses wireless loudspeakers, home cinema setups, various system components, and associated peripherals. Customers can acquire these products through a broad array of channels: approximately 10,000 third-party retailers, which often include bespoke home audio integrators; numerous online merchants; and directly from the company's official website, sonos.com. Established in 2002, the enterprise originally traded as Rincon Audio, Inc. until its renaming to Sonos, Inc. in May 2004. Its corporate headquarters are situated in Santa Barbara, California.